Medication Case Study
Client Data Profile
• Based its asset strategy on data, as opposed to the technology and devices that communicate data
• Long term asset strategy built around data acquisition, quality and uniqueness from any technology source
• Seeking a valuation to reinforce the financial strength of its data assets to its investors and partners
• Planning to seek funding secured against the value of the data asset
Objectives
• A data valuation to reinforce financial strength of existing data driven assets
• Client intends to receive funding and utilise the data valuation as quantifiable evidence of data driven success
• Understand the data valuation in relation to data funding and leverage for business growth
Our approach
Methodologies Utilised
A mathematical hybrid of:
Consumption Method: This was a cost-inclusive, consumption-based method, which relies on data ownership, a repository or platform with consumable data and consumers to consume the data.
Cost Method: Used to calculate the replacement or sale value of the data, including images.
Why it was selected
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Due to the existence of an owned data repository, defensible data acquisition, maintenance costs and consumers of data. Data was proven to have a replacement value based on market factors, especially within the realm of medical tech and healthcare.
Insights & Recommendations
• Data-driven pricing: Using customer data to inform pricing strategies and maximize revenue. This can even lead to automated pricing adjusting based on data driven criteria
• Financial value calculated for data to be used as an intangible asset
• Recommendations on data lending and leverage • Demonstrate customer value by customer type